Beauty & skincare
Creators who actually convert lipstick, serum, and skincare buyers
Gia filters for audiences that buy beauty, not just follow it.
AI creator marketing, run end-to-end.
Gia is the AI agent that finds, recruits, activates, and retains creators for your brand. Trained on $1.145B in verified brand–creator transactions and 700K+ scored creators — not generic LLM guesses.
Start with Gia- Qualified creator shortlists in 24 hours
- End-to-end: discover → recruit → activate → retain
- Human-in-the-loop approval checkpoints
- 10-minute setup
What Gia does
Four jobs across the creator lifecycle. One agent.
Gia is the only creator marketing agent trained on real transaction data — not just public follower counts. Two scoring layers: public metrics anyone can see, plus what creators actually sold through GRIN.
Discover
Find the right creators in 24 hours
- 700K+ creators scored across 180 performance attributes
- Audience fit, engagement depth, purchase behavior, brand affinity
- Filters that go beyond follower count — actual revenue attribution on 200K+ creators
Recruit
Personalized outreach, fully automated
- Gia drafts outreach in your brand voice
- Handles onboarding and affiliate setup end-to-end
- You approve every send before it goes out
Activate
Gifting, briefs, and follow-up — without the spreadsheets
- Product gifting logistics handled
- Brief delivery and deliverable tracking
- Automated follow-up nudges so creators ship on time
Retain
Coaching that turns one-off creators into ambassadors
- Performance coaching for underperforming creators
- Churn risk flagging and re-engagement triggers
- Tier management and ambassador nurturing
Built for DTC ecommerce
Beauty, supplements, food & bev, apparel, home. Already running.
3,095+ brands are partnering with creators through GRIN today.
Food, beverage & supplements
Compliant outreach, dietary-aware audience fit
Gia scores creators on audience intent for ingestibles. Brief delivery handles claims guidelines before content ships.
Apparel
Built for SKU-heavy gifting programs
Gia handles gifting logistics at the scale apparel programs need.
Home goods
Longer purchase cycles, deeper creator relationships
Retention coaching turns one-time gifting recipients into long-tail ambassadors.
How Gia is different
Not another AI wrapper. An agent trained on what works.
Most AI creator tools score creators on public data — follower count, engagement rate, the same numbers anyone with an API key can pull. Gia scores on Layer 2: what creators have actually sold through GRIN. $1.145B in attributed creator revenue is the training set.
Trained on transactions, not just posts
$1.145B in verified brand–creator revenue. 200K creators with direct revenue attribution. That's the dataset under every shortlist.
Two-layer scoring
Layer 1: public metrics. Layer 2: GRIN's proprietary transaction data. Most platforms only see Layer 1.
Human-in-the-loop by default
Gia recommends, you approve. No autonomous outreach that lands you in a brand-safety thread on Monday morning.
5-minute setup
Connect Shopify in one click, paste your URL, Gia builds your starter program. 3,095+ brands have done this.
Free to start
Product-led from day one. You don't need a six-month enterprise contract to see whether AI creator marketing works for your brand.
Same creator network as the GRIN Platform
Gia and the GRIN Platform share the same Global Creator Record. Graduating from one to the other doesn't reset your data.
Common questions about AI creator marketing
The GRIN Platform is the hands-on creator management product teams use when they want manual control of every relationship. Gia is the AI agent that runs the program for you — discovery, outreach, activation, retention — with approval checkpoints. Same creator network underneath, different operating model on top.
Gia scores 700K+ transaction-verified creators across 180 performance attributes: audience fit, engagement depth, purchase behavior, brand affinity. 200K+ creators have direct revenue attribution from past brand programs in GRIN, which lets Gia filter for who actually drives sales, not who looks good on paper.
No. Gia recommends, your team approves. Every outreach send, brief delivery, and program decision routes through a human approval checkpoint. The agent does the work; you keep the final say.
DTC ecommerce — beauty, skincare, supplements, food & beverage, apparel, home goods. Gia's training data and scoring models are tuned for brands at $10M–$500M in revenue running gifting and affiliate programs.
Today: AI creator discovery, automated outreach, activation logistics (gifting, briefs, deliverable tracking), retention coaching, and approval workflows for gifting and affiliate programs. Paid partnerships are on the roadmap, not live yet.
5 minutes. Connect Shopify in one click, paste your brand URL, Gia builds your starter creator program. 3,095+ brands are already running on this flow.